Content creation feels overwhelming. You're told to be on TikTok, LinkedIn, blogs, and podcasts. It's exhausting. The secret isn't more content; it's smarter content. Simplify your strategy by focusing on these three pillars.
Pillar 1: The 'Why' (Authority)
This is your core philosophy. It's the content that establishes you as an expert and builds trust. Its goal is to make your audience think, "Wow, this person gets it."
- What it is: Your unique perspective, industry-defying insights, and foundational principles.
- Examples: "Why 'trash leads' are a symptom, not the disease," "The 5-year future of digital marketing for SMBs."
Pillar 2: The 'How' (Utility)
This is your practical, hands-on content. It's the "how-to" that your audience can use today to get a small win. Its goal is to become an indispensable resource.
- What it is: Tutorials, checklists, step-by-step guides, and templates.
- Examples: "A 10-step guide to setting up your first lead funnel," "The exact email template I use for cold outreach."
Pillar 3: The 'What If' (Connection)
This is your human-centric content. It builds an emotional connection and shows the person behind the brand. Its goal is to build a loyal community that roots for you.
- What it is: Client success stories, behind-the-scenes looks, personal failures and lessons, and Q&A sessions.
- Examples: "How Client Jane doubled her revenue (and took her first vacation in 3 years)," "The $10,000 mistake that changed my business."
Focus 80% of your effort on your strongest pillar and 10% on the other two. You'll build authority, provide utility, and create a lasting connection—all without burning out.