Book a Free Strategy Call
Services
About AI for SMBs Contact
Book a Free Call →
Yashasvi Meenu Kashyap  ·  Brand Strategist & Creative Consultant

Your brand has
a story problem.
Let's solve it.

15+ years. 9 ad agencies. Samsung, Honda, Pepsi, Gujarat Tourism. I help ambitious SMBs build brands that convert — strategy-first, story-always, results that compound.

15+
Years in the field
9+
Ad agencies
10+
Major campaigns
3
Ventures built
Samsung Honda Cars Pepsi Amway Gujarat Tourism Homecenter Adfactors Rediffusion Y&R Cheil Worldwide JWT & Mudra Samsung Honda Cars Pepsi Amway Gujarat Tourism Homecenter Adfactors Rediffusion Y&R Cheil Worldwide JWT & Mudra
Why businesses come to me

You're not invisible because you're bad at what you do.

"You're invisible because no one has told your story in a way that makes the right people stop."

Most SMBs invest in execution long before nailing the message. Strategy comes last — which means every rupee before it is wasted on noise. My job is to reverse that sequence.

Does this sound familiar?
  • 01 Ads are running but the leads are wrong — unqualified, low-intent, expensive to convert.
  • 02 Content is going out consistently, but building nothing — no authority, no compounding trust.
  • 03 Your website exists but doesn't explain why someone should choose you over anyone else.
  • 04 You know your product is excellent. You just can't say it in a way that buyers actually feel.
  • 05 Every competitor looks and sounds exactly like you. No visible reason for anyone to choose.
Services

Three ways
to work together.

Tap any service to see what's included. Choose based on where you are right now.

Brand Sprint · 2 Weeks
The Story Fix
Clarity fast — brand voice, positioning, and copy that works.
₹25,000one-time
  • Brand Voice & Tone Guide
  • Positioning Statement (3-sentence)
  • Homepage Copy Rewrite
  • 3 Core Message Frameworks
  • 2 Strategy Sessions (60 min each)
  • Audience Persona Definition
  • Competitive Differentiation Map
Enquire →
  • Monthly Content Strategy & Brief
  • 8 Short-form Social Posts
  • 2 Long-form Articles / Blogs
  • Bi-weekly Email Newsletter
  • Monthly Performance Review
  • Funnel Refinement Recommendations
  • Ongoing Brand Voice Consistency
Enquire →
Full System · Project
The Growth Build
Strategy, brand, website, funnels — built from scratch for real growth.
₹85,000per project
  • Full Brand Strategy & Voice Guide
  • Website Copy & Creative Direction
  • Lead Funnel Architecture
  • 3-Month Content Roadmap
  • SEO Content Foundation
  • 5-Part Email Welcome Sequence
  • Optional Monthly Retainer Follow-on
Enquire →

Your photo here

Yashasvi Meenu Kashyap Creative Director & Brand Strategist
About

I'm a strategist
who writes.
That's rare.

Most consultants build funnels and run strategy workshops. Most copywriters craft decent words. Very few operate at the intersection — where strategic rigour meets creative craft. That's the space where businesses actually change.

Over 15 years across 9 leading agencies — Adfactors, Rediffusion Y&R, Cheil Worldwide, JWT and Mudra — I've built brand concepts, led integrated campaigns, and created content systems for Samsung, Honda Cars, Pepsi, Amway, and Gujarat Tourism.

I now bring that same rigour to the businesses that need it most: growing SMBs, founders, and ambitious creators who want to build something that actually lasts.

Agencies
Adfactors Rediffusion Y&R Cheil Worldwide JWT Mudra + 4 others
Capabilities
Brand Strategy Creative Direction Conversion Copy Content Systems Lead Funnels SEO-Led Content Campaign Concepting AI-Augmented Creativity
Ventures Co-Founded
OneFarmAgri-tech: farm-to-consumer
HastagathaDigital storytelling studio
Converse ConvertConversion-focused consultancy
Work With Me
Process

From invisible
to inevitable.

01

Listen & Diagnose

A deep-dive session before a single opinion is formed. No templates, no assumptions, no advice recycled from last week's client.

02

Build the Strategy

Positioning, voice, audience architecture. The foundation is built before any creative begins — strategy is what makes creativity effective.

03

Create & Execute

Copy, content, funnels, creative direction — all built against the strategy. Nothing produced without a clear reason.

04

Measure & Compound

We launch, measure what matters, and refine. Great systems don't plateau — they compound. Each month builds on the last.

AI Intelligence for SMBs

AI that's actually
useful for your business.

The AI landscape moves fast. Every week there are new tools that can cut your marketing costs, speed up content creation, or help you understand your customers better. Here's what matters right now.

Refresh AI news
·
·
·
·
·
·
·
·
·
·
·
·
Free Resource

The Brand Brief I give every new client.

Before I write a single word for any client, they complete this 3-page exercise. It surfaces the clarity most businesses have been missing for years. Yours, free.

  • Define your brand's real positioning in 3 clear sentences
  • Identify the audience that will actually pay you
  • Find the emotional angle your competitors have all missed
  • Build a message architecture that scales with your growth

Free Download

The 3-Page Brand Brief That Clears Everything Up

No spam. One email. Instant delivery. Unsubscribe any time.

Ready to build a brand
people remember?

The strategy call is free. 30 minutes, no pitch, no pressure. You'll leave with clarity on your biggest growth constraint — regardless of whether we work together.

Get in Touch

Let's figure out
your story.

The strategy call is free. 30 minutes, no pitch. You leave knowing exactly what your biggest growth bottleneck is and how to fix it.

Embed booking calendar hereReplace with Calendly or Cal.com script

Send a message

I respond within 24 hours on business days.

Digital Products

15 years of thinking.
Yours instantly.

Frameworks and playbooks from real campaigns, real clients, real results. All with a 7-day refund guarantee.

The Brand
Brief Framework

Bestseller
PDF Guide · 28 Pages

The 3-Page Brand Brief That Clears Everything Up

The exact framework I use before writing a single word for any client. Forces the clarity that makes every other decision easier — positioning, voice, messaging, all of it.

₹999 ₹499
Buy Now →

Content That
Converts

E-Book · 45 Pages

The SMB Content Playbook

A step-by-step system to build content that fills your pipeline instead of just your feed.

₹799
Buy →

Stop Attracting
Trash Leads

New
Workbook · 35 Pages

The Lead Funnel Blueprint

Redesign your lead generation so buyers arrive pre-qualified — 80% sold before they speak to you.

₹899
Buy →

7-day money-back guarantee on all products.  View all →